the ad made by daniel defense focuses on scenes of personal protection and fundamental rights. it says it violates advertising rules which say firearms are prohibited. stores with firearms and ammunition will be permitted if they sell other items they don't advertise firearms ammunition. owners say they would change the ads. they say the denial was unofficial. >> cyber monday will be bigger than ever with deals from the stores all of the way to the sky. we have the latest. >> black friday isn't the only thing that started early. we are only a few hours into cyber monday. but many are in to cyber monday sales and continue to roll them out all week. the festivities kickoff including lightening dpeels every 10 minutes including standing discounts like 50 percent off dvd's and toys. they have week long deals like buy one get one 60 percent off plus free shipping for men's women's and kid's closing. toys r' us went further launching the cyber monday deals on saturday. through out the week all purchases over $49 get free shipping and special deals including buy one get one-half off.